WebJan 9, 2024 · The difference between the click-through rate and the click-to-open rate is definitely subtle, but there’s a reason successful email marketers have been known to obsess over both. An email could have an absolutely terrible click-through rate and … We’re committed to keeping your data private and safe using security … We have 20 years of experience helping marketers succeed. Get a free platform … Try Delivra free for 14 days. See how our easy-to-use interface and sophisticated … WebNov 22, 2024 · Click-through rate (CTR) Also known as email click rate, this indicates how often a link, call to action, or image was clicked at least once, as a percentage of …
CTR vs. CTOR: Which Email Metric Should You Track?
WebMay 18, 2024 · You may think there are no differences between Click Rate (CR) and Click Through Rate (CTR). However, some differences make them two different metrics with distinct calculation methods. The … WebOct 11, 2024 · What’s a good click-through rate or click-to-open rate? Every marketer loves a benchmark (Campaign Monitor’s report is a good one) but none is more valuable … philippe thonart
What Is Click To Open Rate In Email Marketing? - SendGrid
WebCTR vs CTOR. Consider a firm that has a weekly newsletter. They have 1000 subscribers and on average, 500 of these subscribers open the newsletter. Of those 500 subscribers who open the newsletter, about 350 click on an external link within the newsletter. OPEN RATE: 500 / 1000 * 100 = 50%; CTR: 350 / 1000 * 100 = 35%; CTOR: 350 / 500 * 100 = … WebFeb 26, 2024 · Clickthrough Rate (CTR): the number of people who clicked on your message’s link as measured against the total number of emails. Click-to-Open-Rate … WebOct 12, 2024 · You achieve an Email Open Rate of 20%, which means 200 people now see the content of the email. Because of your content, 50 people -- 25% -- click on a link. This is your CTOR. Taking this one step further, you can now also calculate your Click Through Rate: 25 people of the initial list of 1,000 clicked through, giving you a CTR of 2.5%. philippe thomas vaultinum